How to align personal purpose with business strategy to drive results, reduce drama, and create a lasting impact.
This course examines the integration of personal purpose with organizational strategy to build high-performance, impact-oriented businesses. It covers the transition from traditional profit-focused capitalism to models that prioritize mission, vision, and values as core drivers of success. The content explores techniques for fostering organizational alignment, managing performance through clear expectations, and resolving conflict using conscious leadership principles. It also addresses the role of active listening, empathy, and integrity in leadership, emphasizing that financial success is an outcome of doing business the right way.
1 activity • 1 videos • duration: 1h 11m

Motivational & Leadership Speaker
Adam Mendler is a nationally recognized authority on leadership, renowned for his unique ability to deliver perspective-shifting insights shaped by interviewing more than 500 of America’s most successful leaders. The creator and host of the top-rated business and leadership podcast Thirty Minute Mentors, Adam regularly elicits insights from America's top CEOs, founders, athletes, celebrities, and political and military leaders. A keynote speaker to businesses, universities, and non-profit organizations, Adam has written extensively on business and leadership, having authored more than 70 articles published in major media outlets including Forbes, Inc., and HuffPost. A Los Angeles native and lifelong Angels fan, Adam teaches graduate-level courses on leadership at UCLA, serves on the board of UCLA’s Master of Applied Statistics & Data Science program, is an emeritus member of USC’s Board of Governors, and is an advisor to numerous companies and leaders.

Former CEO, Author of Scale Passion
Rob Craven is a former CEO of Garden of Life and the founder of ScalePassion, where he helps founders build organizations that can grow 5–10x without losing the purpose, energy and people that made them special. He spent decades as a CEO scaling companies such as Garden of Life and MegaFood. His work sits at the intersection of purpose, people and performance: setting a clear direction, building leadership teams that own the business, creating systems that make scale easier, and aligning individual purpose with company purpose. He believes business is one of the greatest vehicles for human flourishing.

CEO of Donatos
Kevin King is the CEO and President of Donatos Pizza, based in Columbus, Ohio. He has spent more than three decades in the restaurant industry, starting at a local pizza shop at age 14. He began his career in operations at Domino’s, then served as Donatos’ VP of Development from 1990 to 2003. He later held senior leadership roles at Papa Murphy’s and Smoothie King. He returned to Donatos as President in 2022 and became CEO in 2024. His work has contributed to the creation of more than 1,500 restaurants in six countries. He holds a B.S. in Management from Miami University and was recognized with a Columbus Smart 50 Award in 2023.