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Courses/Marketing/Digital Marketing

Introduction to Programmatic Advertising - Digital Marketing

Learn the inner workings of a massive digital industry - How advertisers use programmatic to execute their digital buys

Created byBen Silverstein
BeginnerUpdated Jan 28, 2021
Introduction to Programmatic Advertising - Digital Marketing

What You'll Learn

check_circleLearn what programmatic advertising is from a 10,000 foot view
check_circleGet introduced to all the players in the programmatic advertising space
check_circleUnderstand advertising strategy and how programmatic fits in
check_circleDigital marketing processes and how programmatic changed that
check_circleWhat is Header Bidding vs. Waterfalls and why is it important?

About This Course

Curious about what programmatic advertising really means? In this beginner-friendly yet comprehensive course, Introduction to Programmatic Advertising, you’ll learn how digital ads are bought and sold in real-time using automated systems. If you've heard terms like RTB, DSP, SSP, or ad exchange but aren’t clear on what they do—this course is for you.

Through simple visuals, real-world examples, and expert instruction, you’ll explore how ad-tech companies work together to deliver personalized ads across billions of devices. Ideal for marketers, students, business owners, and aspiring digital media professionals, this course will help you confidently understand and navigate the fast-growing world of programmatic advertising.

Your Instructor

Ben Silverstein
Ben Silverstein

Digital Media Professional

menu_book8 courses
star742 reviews

I'm an award winning digital media professional with over a decade and a half of experience working in the digital space. In that career I've negotiated countless contracts as both a buyer and seller. I’ve even negotiated multi-million dollar contracts with Fortune 500 brands, some of which took over a year to finalize. Since 2015 my online courses have been taken by over 60,000 students around the world, with thousands of five-star reviews. When I'm not teaching, I work full time in the advertising space, speak at conferences, or I'm at home in NYC watching the Buffalo Bills! I can't wait to see you in class!

Credit Information

What Students Are Saying

4.6
Student's Choice
10 reviews

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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